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Startup Marketing Tips: Viral Potential

 

Startup marketing is often described as the "something new" part of marketing. That may well be true, but it is not all that new. The "something new" part can often times be taken for granted. While the "something new" in startup marketing may well be nothing more than clever marketing phrases or strategies, it is important to recognize that those tactics can be an important part of marketing a new product or service. In fact, those tactics may well be more helpful in terms of getting customers in the door than any number of flashy TV commercials, word of mouth promotions or high-priced personal services.

 

What does it mean to have a successful digital marketing b2b strategy? First of all, marketing should not be considered a one-time event. A startup marketing strategy begins long before the business opens for business. Indeed, it is important to engage in marketing activities long before the company even has an office or storefront. Startup marketing is actually a whole different discipline.

 

The key to a successful startup marketing strategy is, of course, properly integrating the right channels: content marketing and social media. Social media is an important component of content marketing, but content itself is not enough: It takes an adept team of sales and marketing experts to ensure that the messages that are being disseminated to reach their target audience. By engaging in conversations on social media platforms, the sales team can ensure that they are communicating with the right influencers - people who will most likely buy the product or service being advertised. To know more about marketing, visit this website at http://www.ehow.com/list_7322025_marketing-tips-real-estate-agents.html.

 

In other words, startup marketing does not begin and end at reaching the target audience of the product or service. Therefore, a successful marketing strategy will also take into account the ability of the message to be transmitted across various mediums. In other words, companies that have a strong online presence need to continue to improve upon that presence - to ensure that it is able to withstand the onslaught of online users who are always on the lookout for new and exciting products. For that reason, many startups choose to take on viral marketing, the viral strategy of offering something of value for free, often in exchange for a link back to the company's website. This strategy has proven to be very effective in terms of generating traffic, but it also creates a sense of obligation for the user who is obligated to take action in order to benefit from the offer.

 

The marketing plan should also consider the strategic position that the offering holds in the market. For that reason, the company should have a clear idea of what it stands to gain by reaching out to influencers, or those who have an interest in the product or service that the company is marketing. Once that decision has been made, the marketing plan should focus on creating the viral potential that the product or service is said to possess. In other words, the marketing plan should take into consideration any form of leverage that is available to the company - such as its extensive social media network, for example.

 

For example, let's say that the product in question is an information-age baby book. To take advantage of the viral potential of this platform, the startup could create a Facebook application that allows the parents of a newly born baby to upload their own photo as the baby sleeps. Or, if it is a digital product, it could be embedded within a desktop widget that has a long tail of links back to the company's website, or its Facebook page. While some forms of this application may not prove to be all that successful, it does demonstrate that the company has an attention to detail and a strategic position in its target market.